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However, greater than 55% of small-town residents most popular online purchasing for items, clothes & footwear and electronics; solely 31% preferred purchasing online for essential objects (grocery & toiletries). The pandemic accelerated digital penetration by 12–24 months across different sectors, which can boost the adoption of e-commerce in reaching a total of 350 to four hundred million internet buyers spending $150 billion by 2025. The financial headwinds that each one companies face could additionally be especially pronounced within the retail industry, which has had a rocky couple of years which have led to innovation and evolution. We anticipate additional adoption of novel tech solutions, increased personalization and creative buyer engagement campaigns this year. Retailers that can tap into each of those tendencies shall be best positioned to come out on top.
- Consumers are already accustomed to buying online from the time of the