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The principle used on this analysis is the idea of shopper society or Consumer Society developed by Jean Baudrillard . Where Baudrillard explains the essence of a consumerist society is a society that does not use the substance of the commodities, and the public uses the symbolic value and mark value known as hyper-reality. The outcomes of this examine indicate that the development of expertise has a role within the choice of symbolic value and signal worth by people in consuming commodities. So end result by Baudrillard is society now not consume items, but consume symbolic and sign.

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