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Arguably one of the beauty industry’s largest issues is its dependence on plastics. Coupled with a culture of excessive consumption, the result is a massive amount of waste—everything from bottles and pumps to clear wrap and bubble mailers. Of an estimated 120 billion items of packaging produced each year by the sweetness business, we all know that less than 10 percent truly gets recycled, and on the middle of all these single-use bottles is, surprisingly sufficient, water. Traditional liquid, cream, and gel formulas can contain as a lot as 70 p.c water, thus requiring leakproof, shatterproof vessels.
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U Beauty now has eleven products, including its face lotion , a tinted moisturizer, and a clear lip compound—also obtainable in a growing variety of shades. Despite demand and the temptation to quickly increase across their product line, the co-founders take their time …